by shadowbendtest12_gx0upr | Nov 28, 2011 | Crumbs from the Scone
When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. “Turns out we were breaking a number of the recommendations we’d been advocating for so...
by shadowbendtest12_gx0upr | Nov 14, 2011 | Crumbs from the Scone
Successful marketing requires a strong team—whether it’s dealing with customers on the front line, writing copy for email campaigns or developing products. “One way to hire smart is to never do it in a panic,” writes Jennifer Prosek in her book, Army...
by shadowbendtest12_gx0upr | Nov 14, 2011 | Crumbs from the Scone
“Digital marketing has become the way to communicate in the 21st century,” says Elaine Fogel in a premium article at MarketingProfs. “Social media, email, search engine marketing, interactive marketing, blogs, wikis, and knols—the list goes on … to...
by shadowbendtest12_gx0upr | Nov 12, 2011 | Crumbs from the Scone
“If you want to create something very good,” says Tom Peters, “it takes time, energy, and sometimes money.” That, he argues, is exactly why you should give away your finest know-how for free. Before you beg to differ, consider his ten-point...
by shadowbendtest12_gx0upr | Nov 7, 2011 | Crumbs from the Scone
Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? “And, yep, wait for it—the answer is—it depends,” she writes at the Marketing Interactions blog. So to help a...
